Why Go for Email Marketing Campaigns?

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Published: 08th August 2012
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Internet is the fastest growing market place simply because majority of people love to spend more time browsing through websites rather than reading newspapers and flipping through magazine pages. Both, individuals and organizations are exploring the internet for new opportunities for personal growth and professional development.

Corporate houses are inventing upgraded ways to use the internet to promote their products and services to millions of online users one of which being email marketing campaigns. If implemented properly, email blasts targeted to the specific audience can do wonders to promote your company and contribute significantly towards revenue generation.

According to various publications, US firms alone spent over 1 billion dollars on email marketing in the last year and the number is expected to rise to over 2.46 billion dollars by 2016.
If you are still unsure of investing on designing email campaigns, just have a look at the key benefits of using this strategy in the professional field.

Cost Effective
To send mass email blasts, you need to opt for a software that will help you to do that. In case of outsourcing, you again need to pay, either for the database or the platform, or both! However, the cost is significantly less than that of a print advert or a hoarding.

Easy to Use
Anyone and at anytime can start designing and distributing emails with the aim of reaching out to potential customers at a much faster pace. Almost all individuals today maintain an email id and companies just need to get hold of those valid identities to start sending them different e-mailers.

Global Reach
You can establish contact with the international audience effortlessly via email marketing blasts. Electronic mails also help you save on enormous postage costs especially money spent on buying stamps and for hiring international couriers. It is also easy to insert your product details or the online event registration link within these emails to let people instantly click on the same to know more or to register.

Increases Your Sales Conversion
Repeated sending of emails to customers, both prospective and existing, initiates a great brand recall strategy and immediate call to action. A person can ignore your first email, delete your second mail, but will scan through your third email to see what you have on offer. Now, it is quite expensive to send paper-based letters in this repeated fashion plus they have every possible chance of getting lost mid-way.

Drives Offline Purchases
Although it sounds a bit abstract, it is a fact that most offline purchases happen after sending online email marketing campaigns. It is because many people canít wait to have the online ordered item delivered after 3 or 4 days. To get the product(s) immediately, many individuals rush to the retail stores.

Real-time Tracking
Email marketing campaigns can be tracked and monitored. You can easily find out how many recipients have opened the mail, how many of them have actually clicked on the online event ticketing or such other online link attached with each e-mailer, and how many have unsubscribed from the email list. You can then progress to tracking sales conversions via e-mailers and understand customer engagement in real-time.

Save the Planet
You can actually contribute to saving more trees and supporting eco-friendliness by starting to use emails for personal and business communication purpose. E-mailers sent to existing customers or potential clients can help you save costs on buying papers and printing invitations, etc. More usage of paper means more cutting down of trees. You can become a more responsible citizen by eliminating the usage of paper by going the online way of inviting, reminding, and notifying people about your products and events.

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